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Notes that popular children′s material is being reassessed and criticised for portraying false images and stereotypes which reaffirm prejudices and inequality. Discusses compromises to full censorship including age‐related censorship and reserve stocks. Concludes there should be access to all types of children′s literature in the library but in varying degrees of freedom determined not by censorship but by controlled access.

Focuses on the client’s relationship with its advertising agency to examine advertising client‐agency roles in campaign planning. Seeks to establish who buys, and to verify the role of the campaign process from a decision‐making perspective. Begins with a review of the relevant literature and then outlines a survey of 900 companies undertaken by the authors. Gives some recommendations based on the survey results.

Female students comprise a significant number of the accounting student population at four-year institutions. Likewise, a significant number of students have chosen to enroll and earn associate degrees at a community college, and subsequently transfer to a four-year college or university. According to the National Center for Education Statistics, more than half of the students enrolled in two-year institutions were female. Moreover, 57% of college students in the United States are females. This study provides empirical evidence on the interaction between gender and transfer versus native accounting students in their academic performance during and after shock periods. According to the literature, the shock period includes two semesters after a two-year college student transfers to a four-year college. The results of this study indicate that female and male transfer students do not perform equally in their accounting courses compared to their native counterparts, that is, male transfer students in accounting performed worse than female transfer students and native students (male and female) both during and after the “shock” period. These findings may have practical implications for administrators and accounting departments since male transfer students appear to need more assistance to absorb transfer shock when they join four-year colleges and possibly even after their first year at the four-year institution.

This paper will discuss the concept of account management in the area of advertising agency‐client relationships. The main theoretical issues regarding agency‐client relationships are discussed by means of a review of the literature to identify an account‐management lifecycle for agency‐client relationships. Three main stages were identified: agency evaluation/selection; relationship development and maintenance; and agency review/termination. Discussing the literature will also provide a greater understanding of agency‐client relationships and identify possible areas for further research.

Sponsorship's ability to help a company achieve its corporate and marketing objectives has enabled the communication tool to climb to the top of a marketer's promotional consideration set. This paper sets out to review the industry's current understanding of sponsorship as a promotional mechanism. As the medium's underlying principles are identified, marketing practitioners are provided with examples and strategic guidelines so that they are able to maximise their sponsorship investments.

WE are confident that our readers will approve our use of the amount of space we have given this month to the memory of Dr. Arundell Esdaile, whose death we announced briefly in July. As Mr. Berwick Sayers writes, there must be many of his old Students who revere his memory, and many others who have directly or indirectly benefited from his work for our profession.